For existing Bonefly customers
Turn your connection to the brand into local ownership.
You already understand the products, materials and customer experience. Bonefly provides the retail system, launch support and approved territory structure.
Your Bonefly Store
NOW REVIEWING 2027 TERRITORY REQUESTS · NO PAYMENT TO CHECK AVAILABILITY
Bonefly licensed stores
Own the pet store your city hasn't seen yet.
Start with your preferred ZIP code, secure a mapped Protected Market Area after approval, and open a turnkey Bonefly location in as little as 30 days.
$2,500Approved market reservation
30 daysFast-track target for qualifying sites
2 formatsPremium Kiosk or Signature Store
A brand people already know
Built for Bonefly customers—and new operators ready to grow.
The opportunity is designed to convert brand affinity into a premium local retail experience.
For new prospects
A clear path from first conversation to opening day.
Start with transparent store formats, defined investment ranges, guided location review, training, operating tools and coordinated launch support.
2027
Holiday collection launch
Open with Bonefly's redesigned collection.
New harness, collar and leash options supported by coordinated product and marketing launches.
No royaltiesNo hidden program costsTurnkey opening
Actual results depend on location, expenses, demand and execution.Choose your format
One brand. Two ways to open.
Select the footprint that matches your market, budget and growth plan. Both formats come retail-ready.
Designed to look premium from day one.A cohesive retail environment for kiosk and signature-store operators.
Premium Kiosk
A complete, high-impact mall or lifestyle-center concept engineered for fast deployment.
Under $25,000Complete kiosk build-out + product stock
- Turnkey kiosk package
- 360° merchandising
- Ready to open in as little as 30 days
Signature Store
A complete Bonefly destination with a larger assortment and immersive brand experience.
$39,000 maxSignature store build-out + product stock
- Complete store build-out package
- Full product presentation
- Growth-market flagship format
Product financing
Preserve cash for opening day.
Financing is available for qualifying inventory purchases.
Subject to approval and final terms.Location support
Preferred mall opportunities
Explore participating Simon and Brookfield properties with qualifying lease-negotiation support.
Subject to availability, approval and final agreements.Built for retail
Premium products. Protected markets. A powerful brand behind you.
Build on Bonefly's brand power, established client base, product system and coordinated launch support—within a mapped, non-overlapping market.
MappedProtected Market Area documented with your agreement
70%Product gross-margin model at suggested retail*
100–5,000Square-foot retail formats
No overlapNo second Bonefly store inside your approved market
30 daysFast-track target for qualifying sites
$400K+Estimated minimum annual sales potential**
Streamlined POSEasy accountingSimplified orderingCoordinated launches
*Product gross margin is calculated from suggested retail price less product cost only, before rent, payroll, taxes, discounts, returns and other operating expenses. **The $400K figure is Bonefly's estimate of annual sales potential for a qualifying, fully opened location—not a guaranteed minimum or promise of performance. Actual sales vary by market, site, traffic, product mix, pricing, expenses and operator execution. Approved marketing may leverage Bonefly brand awareness and customer relationships; customer information is not transferred except as permitted by law, privacy rules and customer consent. Financial performance information, if offered, will be provided only through applicable formal disclosures.
Everything you need
From reserved territory to opening day.
You get a complete operating system, not just access to products.
01
Protected Market Area
Your approved territory is defined on a written map—not left vulnerable to a single ZIP boundary.
02
Complete Operating Manual
Clear guidance for staffing, merchandising, customer service and daily operations.
03
Retail-Ready Design
Choose a turnkey kiosk or a complete store build-out package tailored to your footprint.
04
Opening Inventory
A product assortment designed around Bonefly's premium harness, collar, leash and accessory system.
05
Training & Launch Support
Pre-opening preparation and practical support to help your team launch confidently.
06
Marketing Toolkit
Brand-ready creative direction and launch materials for your local market.
07
No-Cost Attorney Support
Use Bonefly attorneys at no cost for qualifying store lease negotiations.
08
LET'S GROW TOGETHER
Built for ambitious operators ready to grow with Bonefly.
Attorney support is subject to eligibility, availability and the executed licensing agreement.
Built and supported by Bonefly
One vertically integrated retail system.
Bonefly brings product development, manufacturing, inventory and fulfillment together—giving approved operators a more direct path from product concept to customer delivery.
Own ManufacturingDirect production oversight and greater control of product consistency.
Engineering TeamTechnical product development focused on function, fit and performance.
Design TeamCoordinated collections, retail presentation and launch-ready creative.
Florida WarehouseU.S.-based inventory and faster shipment support for approved locations.
A clear path to ownership
Enter. Review. Reserve. Confirm.
Complete the form, review your selection and proceed directly to the $2,500 territory reservation.
STEP 01
Enter your information
Provide your preferred ZIP, store format and contact information.
STEP 02
Review your request
Confirm the requested market anchor, selected format and reservation terms.
STEP 03
Pay the $2,500 reservation
Complete the secure payment immediately after entering your information.
STEP 04
Receive territory confirmation
Bonefly reviews the zone and emails your Exclusive Territory Confirmation. If the requested zone cannot be confirmed, the reservation is refunded in full.
Clear answers before you apply
Know exactly what happens next.
Understand the investment, territory protection, support and review process before making any commitment.
Check My MarketWhen is the $2,500 reservation paid?
Immediately after you enter your information and review the requested ZIP and store format. The $2,500 reservation is applied in full toward the approved store package.
What if Bonefly cannot confirm my requested zone?
Bonefly checks the requested market against existing protected territories. If Bonefly cannot confirm a non-overlapping zone for the request, the $2,500 territory reservation is refunded in full according to the reservation terms.
What happens after I pay the reservation?
Successful payment activates the territory reservation. Bonefly then sends an Exclusive Territory Confirmation email identifying the approved zone and confirming that it has been reserved for you under the applicable terms. That email begins the direct correspondence for agreements, location planning, store setup, financing options, product ordering, training and launch preparation.
What does an exclusive territory protect?
Once approved, paid and documented in the executed Exclusive Territory Agreement, Bonefly will not approve another Bonefly licensed store inside your mapped Protected Market Area during the agreement term, subject to its stated conditions. The agreement does not prevent independent pet retailers or other third-party competitors from operating nearby.
Why not protect only one ZIP code?
Adjacent ZIP boundaries do not always reflect how customers shop and can create unintended overlap. Bonefly uses your preferred ZIP as an anchor, then reviews nearby ZIPs, drive time, population, retail corridors, site format and existing Bonefly territories. The approved boundary is shown on a map attached to the agreement.
What if my requested market is unavailable?
Bonefly will not collect a reservation payment for an unavailable or conflicting market. The team can review non-overlapping alternatives with you before any commitment.
What is included in the total investment?
The Premium Kiosk is designed to include its complete build-out and opening product stock for under $25,000. The Signature Store build-out and opening stock are designed not to exceed $39,000. Final pricing depends on the approved site, scope and signed agreement.
Are there royalties or hidden costs?
No royalties and no hidden program costs. Any site-specific rent, deposits, permits, utilities, payroll, insurance or third-party expenses are disclosed separately and remain the operator's responsibility.
Can Bonefly help me find and negotiate a location?
Yes. Qualifying operators can access discounted opportunities at participating Simon and Brookfield properties, plus no-cost Bonefly attorney support for qualifying lease negotiations. All locations and lease terms require property approval and final agreements.
How quickly can I open?
Qualifying locations can target opening in as little as 30 days after the territory, location, applicable review period, agreements, build-out requirements and product order are complete. Site conditions and approvals may extend the timeline.
Is financing available?
Bonefly product financing is available for qualifying inventory purchases, subject to application approval and final financing terms.
How are neighboring territories kept from overlapping?
Each approved Bonefly market is checked against existing territory maps before reservation. The signed agreement identifies the protected boundary and controls where another Bonefly licensed location may be approved. Final boundaries vary by market and location type.
Are sales or profits guaranteed?
No. Actual results depend on location, traffic, pricing, demand, payroll, rent, expenses and execution. Any permitted financial performance information will be provided only through applicable formal disclosures.
Should I have the documents reviewed?
Yes. Prospective operators should review all agreements and disclosures carefully and consult their own independent attorney, accountant and financial adviser before signing or paying.
Exclusive territory reservation
Enter your information. Secure your market.
Choose your preferred ZIP and store format, review the reservation summary and proceed directly to the $2,500 payment. Bonefly then confirms the non-overlapping zone by email and begins the opening correspondence.
Territory Protection GuaranteeIf Bonefly cannot confirm an available non-overlapping zone for your request, your $2,500 reservation is refunded in full according to the reservation terms.
Immediate checkout after completing the form
$2,500 applied in full toward your approved store package
Exclusive Territory email confirms the approved zone
No royalties and no hidden program costs